Sensory & Consumer Research

Building a Strong Sensorial Value

Our sensory and consumer studies teams work with you to offer a unique sensory experience to your consumers and anchor your brand identity.
Anticipate your consumers’ preferences, behaviors, and motivations to best position your brand and product strategy.
Go ‘Beyond liking’: correlate product insights with consumers’ preferences to reach a greater sensory value.
Analyze consistency with your brand promises and consumer perceptions.
Our global team of sensory experts uses customized solutions and qualitative and quantitative methodologies to support you throughout your product lifecycle.